Telephone Tracking allows you to monitor calls from your website and understand exactly what marketing activity brought them whether it was from a different website, Google or your own paid search campaign.
So no more will you have to guess how your caller has discovered you.
Why you want Call Tracking
Call tracking is a vital tool for any business that spends money on advertising across multiple channels. Customers with AdWords possess an inborn need to monitor the calls that relate to their key words, in order to understand which keywords deliver call conversions. call tracking service Without visibility of call conversions, it is not really possible to figure out if your investment in the key words in your portfolio is delivering value or not. Is just tracking AdWords call conversions ?
Most customers are searching to monitor not just PPC, but also SEO, Screen, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation call tracking system like Call Conversions Tracking comes in, since it lets you realize your ROI for every one of these very important channels not only Google PPC. This is essential actionable data allowing you to optimise the effectiveness of each of your marketing and advertising channels, key to the success of any business enterprise.